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NRB Is With You

NRB Is With You

 

The Covid crisis has been devastating for the entire hospitality industry; we have all been affected. But as a team we had no hesitation in deciding to use this time, and our voice and weight, to do all that we can for the Northern hospitality industry. NRB is with you.

Launching NRB Assist

We immediately launched NRB Assist, a resource email of support, advice and information to help steer operators through lockdown and beyond. Almost half a million emails have been sent, leading to tens of thousands of restaurants, pubs and bars getting access to the information they needed, from vital industry organisations like UK Hospitality and Hospitality Action as well as official local and national government sources.

NRB Assist iPad

Shaping the Industry

Secondly we have become part of a number of panels and committees that were formed to shape industry and city-wide responses to the crisis. We are founder members of Manchester Business Sounding Board, set up by Sir Richard Leese, as well as Visit Manchester’s Tourism Industry Emergency Response Group, and were part of the initial steering group for lobbying and pressure group Hospitality Union. We have also contributed frontline industry feedback to the Greater Manchester All Party Parliamentary Committee, Downtown In Business’ Hospitality Panel, and directly to Sir Jon Cunliffe, Deputy Governor of the Bank of England. 
Manchester Skyline

Promoting Northern Hospitality

In addition we have banged the drum for the Northern hospitality industry wherever possibly, including via social media channels which reach tens of thousands more hospitality professionals. We have promoted initiatives such as #NOMORENOSHOWS, Invisible Chips, #NATIONALRENTFREE and Eat Well, and raised the issues facing the hospitality sector in publications ranging from the Manchester Evening News to Propel, as well as appearing on BBC Breakfast News.
Thom Hetherington BBC Breakfast

400,000
EMAILS SENT

400,000 emails sent to hospitality professionals in the North

160,000
SOCIAL IMPRESSIONS 

160,000 social media impressions across Facebook, Instagram, LinkedIn and Twitter

16,000
WEBSITE VIEWS

16,000 visitors to the NRB website since lockdown. (Stats from March to August)

Beyond the Lockdown

As the industry begins to unlock our commitment is undimmed. NRB Assist will continue to adapt and evolve, and we will shortly launch NRB Play, a new scheme which should dovetail neatly with ‘Eat Out to Help Out’, offering valuable savings to hospitality staff and income for operators. In addition we are committed to providing new digital marketing packages to help sustain our exhibitors, which will subsequently be made available to all hospitality suppliers.
NRB Play

The Return of NRB Events

Finally, we are starting to plan a succession of small and exclusive trailblazer events, some new and some based around existing concepts like NRB Top 50 and NRB Future, which will take place through the Autumn. We are confident they will chime with a hospitality industry which places huge value on safe, human interaction, and they will help us prepare for 2021, when we will finally deliver NRB’s twentieth edition. As always, we look forward to seeing you there.
NRB20 Banner 16-17 March 2021