Drinks Academy

Whether you are just starting out on your cocktail journey or if you are a long way down the road, Menu Mastery is an introduction to the creation of drinks menus which are a link between your guests, your staff and your drinks offer. From how to name and describe drinks so that they catch the eye to where to place them on the menu to make sure they sell, all will be revealed using the tools on www.pourfection.com.

This session will be an introduction to the free menu planning consultancy which will be available from the Create a Menu stand right next to the stage where a team of experts will be on hand to work their magic on your menu or just advise on the 1st steps to take.

Ian McLaren, Bacardi Brown-Forman
Working in the Licensed trade for 15 years Ian has experienced many different facets of this diverse trade. From large national multiples, pubs, student unions, top end independent bars and restaurant operators, Ian has developed cocktail and mixed drinks offerings for them all, talking to their target audience. Now part of the BBFB Training Team, Ian designs and delivers a range of industry leading training programmes which cover all spirits categories, bar craft and bar business.