| Essential Cuisine | 24 Feb 2010 |
Taste of Staffordshire Awards attract Essential support
Essential Cuisine is one of the sponsors of the 2010 Taste of Staffordshire Master Chef and Young Chef of Tomorrow awards.
The competition invites budding chefs aged 16 to 20 and experienced chefs aged 21 and upwards to submit menus for a three-course meal using seasonal local ingredients, costing no more than £20 and prepared in less than two hours.
The winner of the coveted Master Chef award will win £1,000 while the Young Chef of Tomorrow will have a once-in-a-lifetime opportunity to expand their skills at a top Michelin rated restaurant.
All entrants will be judged on a written submission, including a detailed recipe for a three-course lunch using ingredients stated on the application form. The judges, Matt Davies, Group executive chef at the Moat House Hotel (Acton Trussell), John Peart, of the British Culinary Federation, and Mike Hughes, of Stafford College, will be looking for the best use of Staffordshire produce within these recipes and how entrants intend to cook them.
Six finalists will then be selected in each category to go through to a challenging ''cook off'' taking place on May 10 at Stafford College. The winners will be announced at an awards ceremony held at the Moat House Hotel, Action Trussell, later that evening.
Nigel Crane, managing director at Essential Cuisine, said the company was delighted to sponsor the 2010 competition, which is run by Destination Staffordshire, a partnership of major attractions and local authorities that are working together to drive tourism in the county.
“We are always delighted to play our part in providing up and coming young chefs with chance to show what they can do,” he said. “Hopefully, this will also provide a stepping for them to go on to bigger and better things.”
Essential Cuisine has a track record in helping to showcasing the talents of young chefs, sponsoring the annual North West Young Chef of the Year competition.
Pauline Evans, business development manager at Destination Staffordshire, said she was “thrilled” to have Essential Cuisine as one of the competition sponsors.
“The awards are a great opportunity to recognise the quality and excellence in a county full of emerging young stars,” she explained. “Staffordshire has a wealth of top quality produce and we look forward to sampling the results of the cook-off in May.”
Present at the competition launch recently were last year’s winners Allan Jones, Staffordshire Master Chef 2009, and Luke Staton, Staffordshire Young Chef of Tomorrow. Both now hold professional positions at Keele Hall, Keele University.
For more information on the 2010 Taste of Staffordshire Master Chef and Young Chef of Tomorrow awards, contact Destination Staffordshire on 01889 880156.
For more information on Essential Cuisine, visit www.essentialcuisine.com
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Notes to editors
Other sponsors 2010 Taste of Staffordshire Master Chef and Young Chef of Tomorrow awards are Advantage West Midlands, British Culinary Federation, Staffordshire County Council and A Taste of Staffordshire.
Date of issue: 24th February 2010
For further information, please contact:
Proactive Communications
Tel: 0845 466 3700 / 07977 184136
Email: sj@proactivecommunications.co.uk / jane@proactivecommunications.co.uk or mark@proactivecommunications.co.uk
